SEO Terms

In order to keep our clients up to date with what we are doing in their link building and marketing campaigns we've compiled the following list of essential SEO terms.

On-Site SEO - Off-Site SEO - 301 Redirect - ALT Tag - Anchor Text - Canonical URL - CSS - Domain - Above The Fold - Headings - HTML - White Hat - Black Hat

On-site SEO - This term refers to factors that are related to the design, coding and implementation of your site. There are many important factors to address in these areas that are often overlooked and can only be seen in underlying code of your site. Visit this page if you'd like more information and some tools for Charleston-SEO site evaluation. Top

Off-site SEO - This refers to external factors which determine your search engine rankings and is mainly comprised of link building. Top

301 Redirect - A method for making one web page redirect visitors to another page. Whenever you change the web address of a page, you should apply a 301 redirect to make the old address point towards the new one. This way people who have linked to or bookmarked the old address will automatically be directed to the new one, and search engines can update their index. This is also important for rankings, since you want all your links pointing at the version of your site. Top

ALT Text/Tag Attribute - This is a description of an image in your site's underlying HTML. Since search engines can only read the ALT text of images, not the images themselves, it is very important to add ALT text to images whenever possible. These also offer a great opportunity to incorporate more targeted keywords into the page. Top

Anchor Text - This is the actual text of your web page's links. Anchor text gives search engines an idea of what the destination page is about; it should be descriptive of what you will see if you click on it as well. Top

Canonical URL - The canonical URL is the best address for a user can to locate a page. There are cases in which the same page content can be accessed by more than one url or slightly varying url's. Specifying the canonical URL helps search engines recognize which URL for a piece of content is the best one. Top

CSS (Cascading Style Sheets) - CSS is combined with HTML to actually style your site. This is the coding that is responsible for colors, font sizes, arrangements and many more layout factors. Using CSS correctly is of great importance in SEO as it can negatively impact your performance if it is not implemented correctly. Top

Domain - Your site's main web address (example: It is smart to renew ownership of your domain for several years as length of ownership has showed up in several Google patents as one of their ranking factors. Search engines tend to favor websites with longer registrations because it shows a deeper level of commitment. Top

Above The Fold - The "fold" is the area of your website that is immediately viewable on a user's monitor or browser window. Anything below the fold can be scrolled to, but isn't immediately viewable. Search engines give priority to content above the fold, since it will be seen right away by visitors. Having too much advertising space above the fold can be seen as a negative issue as well. This term originated in the newspaper industry where it referred to the area of the paper which would be seen as it was lying folded in the newsstand. Top

Headings - Headings are another layout tool passed on from print. Headings refer to the title or first line of your copy. Text on your website that is placed inside of a heading tag, such as an H1 or H2. This text should be presented in a larger and stronger font than other text in the copy. H1 and the other header tags also pull a lot of weight with search engines if they are used correctly. Top

HTML - The underlying code of your website that search engines read and that your browser uses to create web pages. Keeping your HTML clean and light helps search engines read your site easily and will also help your site's speed performance. Keep as much layout-related code as you possibly can in your CSS instead of your HTML. Top

White Hat - A reference from the cowboy movies indicating good guys or bad ones. In SEO parlance it is indicative of using SEO methodologies that will not get you in trouble with Google if discovered. Top

Black Hat - A reference to SEO techniques that manipulate Google's algorithm to make a poor quality site rank as well as a good one. The chief drawback to these techniques is that you will lose rank or be banned from Google altogether if they are discovered on your site. Top

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