CHARLESTON SEO

Link Building

Link building
Link building is one of the most important aspects of SEO.

Link building is one of the most important aspects of SEO and one of the foundations that Google was built upon.

One of the early uses of the internet was for Universities to post student's theses online.

The base for Google's current algorithm was one that Sergei Bring initially wrote for measuring the authority of a thesis called "Backrub".

His reasoning was that the more authoritative a thesis was, the more it would be referenced by other theses, and scripted a program based on this premise.

"The base for Google's current algorithm was one that Sergei Bring initially wrote for measuring the authority of a thesis called Backrub."

This is one of the reasons why back links, links pointing back to your site are of such importance. However, with the Google Panda updates and the 4th iteration of the Penguin update about to go live, the emphasis these days has to be on quality of the links pointing to your site instead of the of the quality.

We specialize in white hat organic link building, using Google's standards to achieve rankings. This is important if you want to keep your search engine rankings when new Google updates come out.

Black hat seo refers to the dubious practice of manipulating links to make a page that does not have quality content or coding to rank well, and has been successful to a degree in the past, however many website owners who built their rankings on these techniques woke up to find their sites not ranking at all when the Panda and Penguin updates when live.

Let us get your site ranked and get it ranked the correct way so that you can sleep soundly knowing you don't have to worry about your rankings the next time Google makes a change in the ranking process. Call us today to get started at 843 568 5936.

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